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Investigating the dual-route effects of corporate branding on brand equity
Chang, Aihwa, Chiang, Hsu-Hsin, Han, Tzu-ShianLanguage:
english
Journal:
Asia Pacific Management Review
DOI:
10.1016/j.apmrv.2014.10.001
Date:
April, 2015
File:
PDF, 579 KB
english, 2015