Managing Industry Reputation: The Dynamic Tension Between...

Corporate Reputation Review 2008 / SPR Vol. 11; Iss. 1

Managing Industry Reputation: The Dynamic Tension Between Collective And Competitive Reputation Management Strategies

Winn, Monika I, MacDonald, Patricia, Zietsma, Charlene
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Volume:
11
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/crr.2008.4
Date:
January, 2008
File:
PDF, 192 KB
english, 2008
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