The Effect of Influence Type and Performance Outcomes on...

Journal of Marketing Research 1992 / 02 Vol. 29; Iss. 1

The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer

Scheer, Lisa K., Stern, Louis W.
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Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172498
Date:
February, 1992
File:
PDF, 2.99 MB
english, 1992
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