The Playfulness of eBay and the Implications for Business...

Journal of Macromarketing 2008 / 12 Vol. 28; Iss. 4

The Playfulness of eBay and the Implications for Business as a Game-Maker

Molesworth, M., Denegri-Knott, J.
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Volume:
28
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146708325384
Date:
December, 2008
File:
PDF, 99 KB
english, 2008
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