Self-Referencing and Political Candidate Brands: A Congruency Perspective
Guzmán, Francisco, Paswan, Audhesh K., Van Steenburg, EricVolume:
14
Language:
english
Journal:
Journal of Political Marketing
DOI:
10.1080/15377857.2014.990837
Date:
January, 2015
File:
PDF, 427 KB
english, 2015