Valeur et sincerite percues d'une promotion...

Recherche et Applications en Marketing 2006 / 12 Vol. 21; Iss. 4

Valeur et sincerite percues d'une promotion multi-mecanismes

de Pechpeyrou, P., Parguel, B., Mimouni, A., Desmet, P.
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Volume:
21
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737010602100402
Date:
December, 2006
File:
PDF, 1.83 MB
french, 2006
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