Market Segmentation From a Behavioral Perspective

Journal of Organizational Behavior Management 2010 / 05 Vol. 30; Iss. 2

Market Segmentation From a Behavioral Perspective

Wells, Victoria K., Chang, Shing Wan, Oliveira-Castro, Jorge, Pallister, John
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Volume:
30
Language:
english
Journal:
Journal of Organizational Behavior Management
DOI:
10.1080/01608061003756505
Date:
May, 2010
File:
PDF, 314 KB
english, 2010
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