Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
Bass, Frank M., Bruce, Norris, Majumdar, Sumit, Murthi, B. P. S.Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0208
Date:
March, 2007
File:
PDF, 294 KB
english, 2007