MARKETING DU CINQUIÈME SENS : L'Aromacholoçjie au service...

MARKETING DU CINQUIÈME SENS : L'Aromacholoçjie au service de la stratégie marketing ?

NATHALIE GUICHARD, JEAN-MARC LEHU and RÉGINE VANHEEMS
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Journal:
Décisions Marketing
DOI:
10.2307/40592628
Date:
May, 1998
File:
PDF, 1.54 MB
1998
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