Evaluating the green advertising practices of international...

International Marketing Review 2011 / 02 Vol. 28; Iss. 1

Evaluating the green advertising practices of international firms: a trend analysis

Leonidou, Leonidas C., Leonidou, Constantinos N., Palihawadana, Dayananda, Hultman, Magnus
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Volume:
28
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331111107080
Date:
February, 2011
File:
PDF, 302 KB
english, 2011
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