The Effects of Extensions on Brand Name Dilution and...

The Effects of Extensions on Brand Name Dilution and Enhancement

Gurhan-Canli, Zeynep, Maheswaran, Durairaj
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152165
Date:
November, 1998
File:
PDF, 2.26 MB
english, 1998
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