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Indicators of opinion leadership in customer networks: self-reports and degree centrality
Risselada, Hans, Verhoef, Peter C., Bijmolt, Tammo H. A.Volume:
27
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-015-9369-7
Date:
September, 2016
File:
PDF, 268 KB
english, 2016