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Findings —Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
Ailawadi, Kusum L., Harlam, Bari A.Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0447
Date:
July, 2009
File:
PDF, 174 KB
english, 2009