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Why are Endorsements Effective? Sorting among Theories of Product and Endorser Effects
Mittelstaedt, John D., Riesz, Peter C., Burns, William J.Volume:
22
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2000.10505101
Date:
March, 2000
File:
PDF, 1.09 MB
english, 2000