Hidden consumption behaviour: an alternative response to...

European Journal of Marketing 2015 / 04 Vol. 49; Iss. 3/4

Hidden consumption behaviour: an alternative response to social group influence

Thomas, Veronica L., Jewell, Robert D., Wiggins Johnson, Jennifer
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Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-06-2013-0336
Date:
April, 2015
File:
PDF, 237 KB
english, 2015
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