A Cross-National Assessment of the Reliability and Validity...

Journal of Marketing Research 1991 / 08 Vol. 28; Iss. 3

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Richard G. Netemeyer, Srinivas Durvasula and Donald R. Lichtenstein
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Volume:
28
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172867
Date:
August, 1991
File:
PDF, 1.50 MB
english, 1991
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