When consumers cope with price-persuasion knowledge: The...

Journal of Marketing Management 2010 / 12 Vol. 27; Iss. 1-2

When consumers cope with price-persuasion knowledge: The role of topic knowledge

Kachersky, Luke, (Christian) Kim, Hyeong-Min
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Volume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672571003647719
Date:
December, 2010
File:
PDF, 340 KB
english, 2010
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