A Summary of Fifty-Five In-Market Experimental Estimates of...

Marketing Science 1995 / 08 Vol. 14; Iss. 3_suppleme

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Lodish, Leonard M., Abraham, Magid M., Livelsberger, Jeanne, Lubetkin, Beth, Richardson, Bruce, Stevens, Mary Ellen
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Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.3.g133
Date:
August, 1995
File:
PDF, 1.06 MB
english, 1995
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