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Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness
Ho, Chen-Hsun, Chiu, Kuang-Hui, Chen, Hsin, Papazafeiropoulou, AnastasiaVolume:
28
Language:
english
Journal:
Journal of Enterprise Information Management
DOI:
10.1108/jeim-03-2014-0021
Date:
April, 2015
File:
PDF, 326 KB
english, 2015