Can internet blogs be used as an effective advertising...

Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness

Ho, Chen-Hsun, Chiu, Kuang-Hui, Chen, Hsin, Papazafeiropoulou, Anastasia
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
28
Language:
english
Journal:
Journal of Enterprise Information Management
DOI:
10.1108/jeim-03-2014-0021
Date:
April, 2015
File:
PDF, 326 KB
english, 2015
Conversion to is in progress
Conversion to is failed