[European Retail Research] European Retail Research || Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano’s Theory
Schnedlitz, Peter, Morschett, Dirk, Rudolph, Thomas, Schramm-Klein, Hanna, Swoboda, BernhardVolume:
10.1007/97
Year:
2010
Language:
english
DOI:
10.1007/978-3-8349-8938-3_4
File:
PDF, 176 KB
english, 2010