Media Revenue Management with Audience Uncertainty:...

Manufacturing & Service Operations Management 2010 / 04 Vol. 12; Iss. 2

Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales

Araman, Victor F., Popescu, Ioana
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Volume:
12
Language:
english
Journal:
Manufacturing & Service Operations Management
DOI:
10.1287/msom.1090.0262
Date:
April, 2010
File:
PDF, 326 KB
english, 2010
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