Facebook Pages Content, Does it Really Matter? Consumers’...

Journal of Travel & Tourism Marketing 2015 / 05 Vol. 32; Iss. 4

Facebook Pages Content, Does it Really Matter? Consumers’ Responses to Luxury Hotel Posts with Emotional and Informational Content

Cervellon, Marie-Cécile, Galipienzo, Danielle
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Volume:
32
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2014.904260
Date:
May, 2015
File:
PDF, 295 KB
english, 2015
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