Media Discontinuance: Modeling the Diffusion “S” Curve to...

Journal of Media Business Studies 2014 / 12 Vol. 11; Iss. 4

Media Discontinuance: Modeling the Diffusion “S” Curve to Declines in Media Use

Newell, Jay, Genschel, Ulrike, Zhang, Ni
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Volume:
11
Language:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2014.11073587
Date:
December, 2014
File:
PDF, 638 KB
english, 2014
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