Managing word of mouth communication: empirical evidence...

International Journal of Bank Marketing 2000 / 04 Vol. 18; Iss. 2

Managing word of mouth communication: empirical evidence from India

Ennew, Christine T., Banerjee, Ashish K., Li, Derek
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Volume:
18
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320010322985
Date:
April, 2000
File:
PDF, 223 KB
english, 2000
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