Building Relationships From the Outside In: A Case Study of...

Journal of Relationship Marketing 2014 / 07 Vol. 13; Iss. 3

Building Relationships From the Outside In: A Case Study of Falken Tire's Drift Toward Success

O’Reilly, Kelley, Eckert, Jim
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Volume:
13
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2014.939021
Date:
July, 2014
File:
PDF, 257 KB
english, 2014
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