Adoption of Customer Relationship Management in the Service...

Journal of Relationship Marketing 2013 / 10 Vol. 12; Iss. 4

Adoption of Customer Relationship Management in the Service Sector and Its Impact on Performance

Law, Agnes K. Y., Ennew, Christine T., Mitussis, Darryn
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Volume:
12
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2013.846204
Date:
October, 2013
File:
PDF, 191 KB
english, 2013
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