Diffusion of Technologies and Social Behavior || New...

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Diffusion of Technologies and Social Behavior || New Product Diffusion Models in Marketing: A Review and Directions for Research

Nakićenović, Nebojša, Grübler, Arnulf
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Volume:
10.1007/97
Year:
1991
Language:
english
DOI:
10.1007/978-3-662-02700-4_6
File:
PDF, 5.58 MB
english, 1991
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