Consumer-Based Brand Equity and Firm Risk

Journal of Marketing 2009 / 11 Vol. 73; Iss. 6

Consumer-Based Brand Equity and Firm Risk

Rego, Lopo L, Billett, Matthew T, Morgan, Neil A
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.47
Date:
November, 2009
File:
PDF, 137 KB
english, 2009
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