Drivers of Customer–Brand Relationship Quality: A Case of...

Journal of Travel & Tourism Marketing 2014 / 10 Vol. 31; Iss. 7

Drivers of Customer–Brand Relationship Quality: A Case of Mainland Chinese Hotel Loyalty Program Members

Lo, Ada Sau-Yee, Im, Holly Hyunjung
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Volume:
31
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2014.889638
Date:
October, 2014
File:
PDF, 292 KB
english, 2014
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