The Effect of Magazine Web Site Usage on Print Magazine Loyalty
Ellonen, Hanna-Kaisa, Tarkiainen, Anssi, Kuivalainen, OlliVolume:
12
Language:
english
Journal:
International Journal on Media Management
DOI:
10.1080/14241270903502994
Date:
June, 2010
File:
PDF, 114 KB
english, 2010