Developing Donor Relationships: The Role of the Breadth of...

Developing Donor Relationships: The Role of the Breadth of Giving

Khodakarami, Farnoosh, Petersen, J. Andrew, Venkatesan, Rajkumar
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Volume:
79
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.14.0351
Date:
July, 2015
File:
PDF, 358 KB
english, 2015
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