COSTA: Contribution Optimizing Sales Territory Alignment

Marketing Science 1998 / 08 Vol. 17; Iss. 3

COSTA: Contribution Optimizing Sales Territory Alignment

Skiera, Bernd, Albers, Sönke
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Volume:
17
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.17.3.196
Date:
August, 1998
File:
PDF, 242 KB
english, 1998
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