Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
2001 / 09 Vol. 2; Iss. 1
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Brand medicine: Use and future potential of branding in pharmaceutical markets
Blackett, T, Harrison, TVolume:
2
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5040053
Date:
September, 2001
File:
PDF, 153 KB
english, 2001