[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || “Unbundling” Customer Loyalty: The Relationships Among Affective Commitment, Calculative Commitment and Purchasing Behavior
Sharma, Dheeraj, Borna, ShaheenVolume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11806-2_67
File:
PDF, 490 KB
english, 2015