Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference || Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship
Deeter-Schmelz, Dawn R.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11797-3_179
File:
PDF, 104 KB
english, 2015