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Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers
Khare, Arpita, Mishra, Ankita, Parveen, Ceeba, Srivastava, RajlaxmiVolume:
19
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2011.22
Date:
September, 2011
File:
PDF, 163 KB
english, 2011