Engaging consumers on new integrated multichannel retail...

Journal of Retailing and Consumer Services 2015 / 07 Vol. 25

Engaging consumers on new integrated multichannel retail settings: Challenges for retailers

Pantano, Eleonora, Viassone, Milena
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Volume:
25
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2015.04.003
Date:
July, 2015
File:
PDF, 1.39 MB
english, 2015
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