A Four Nation Study of thee Relationship Between Marketing...

Journal of International Business Studies 1990 / 9 Vol. 21; Iss. 3

A Four Nation Study of thee Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation

Norburn, David, Birley, Sue, Dunn, Mark, Payne, Adrian
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Volume:
21
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8490828
Date:
September, 1990
File:
PDF, 391 KB
english, 1990
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