Transaction Decoupling: How Price Bundling Affects the...

Journal of Marketing Research 2001 / 02 Vol. 38; Iss. 1

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

Soman, Dilip, Gourville, John T.
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.1.30.18828
Date:
February, 2001
File:
PDF, 145 KB
english, 2001
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