An eye-tracking study of the Elaboration Likelihood Model...

Electronic Commerce Research and Applications 2015 / 07 Vol. 14; Iss. 4

An eye-tracking study of the Elaboration Likelihood Model in online shopping

Yang, Shu-Fei
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Volume:
14
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2014.11.007
Date:
July, 2015
File:
PDF, 1.31 MB
english, 2015
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