Cross-Selling Performance in Complex Selling Contexts: An...

Journal of Marketing 2014 / 05 Vol. 78; Iss. 3

Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

Schmitz, Christian, Lee, You-Cheong, Lilien, Gary L.
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Volume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.12.0421
Date:
May, 2014
File:
PDF, 432 KB
english, 2014
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