Advertising Budget Practices: A Review

Advertising Budget Practices: A Review

Bigné, J. Enrique
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Volume:
17
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1995.10505030
Date:
September, 1995
File:
PDF, 1.30 MB
english, 1995
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