‘Branding’ explained: Defining and measuring brand...

‘Branding’ explained: Defining and measuring brand awareness and brand attitude

Rossiter, John R
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.33
Date:
November, 2014
File:
PDF, 157 KB
english, 2014
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