Marketing Strategy — Use of strategy frameworks to analyse...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2005 / 07 Vol. 5; Iss. 3

Marketing Strategy — Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Leask, Graham
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Volume:
5
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5040232
Date:
July, 2005
File:
PDF, 131 KB
english, 2005
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