Can advertising influence the results of hedonic tests for...

International Journal of Advertising 2014 Vol. 32; Iss. 4

Can advertising influence the results of hedonic tests for food products?

Dianoux, Christian, Petrovici, Dan, Minondo, Anne-Laure
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
32
Year:
2014
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-4-617-632
File:
PDF, 208 KB
english, 2014
Conversion to is in progress
Conversion to is failed