Transaction Attributes and Customer Valuation

Journal of Marketing Research 2015 / 04

Transaction Attributes and Customer Valuation

Braun, Michael, Schweidel, David A., Stein, Eli
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0377
Date:
April, 2015
File:
PDF, 345 KB
english, 2015
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