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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference || The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV Quiz Scandal 1958–60
Wilson, Elizabeth J., Hair,, Joseph F.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-13141-2_34
File:
PDF, 1.49 MB
english, 2015