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The brand orientation-performance relationship: An examination of moderation effects
Hirvonen, Saku, Laukkanen, Tommi, Reijonen, HelenVolume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2013.4
Date:
September, 2013
File:
PDF, 189 KB
english, 2013