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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini, Jebarajakirthy, Charles, Thaichon, ParamapornVolume:
26
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2015.05.006
Date:
September, 2015
File:
PDF, 381 KB
english, 2015