Brand transformation: a performative approach to brand...

Journal of Marketing Management 2015 / 01 Vol. 31; Iss. 1-2

Brand transformation: a performative approach to brand regeneration

Lucarelli, Andrea, Hallin, Anette
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2014.982688
Date:
January, 2015
File:
PDF, 234 KB
english, 2015
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